Kinnser Blog

Marketing

Strategic Planning in Home Care: Setting the Path to the Future

   by Ginny Kenyon, RN, MN
Planning is a critical process that every home care organization must participate in if it is to thrive. Yet so many home care agencies do not have the discipline of developing a strategic plan for their organization. We find it interesting that even though a home care agency does not… Read more ›

Filed Under: Administration, Marketing, News and Events

Winning Strategies

   by Steve Telles
  In order to withstand all of the challenges in the industry today agencies must have a strategic plan. A winning strategy that has been successful for many agencies focuses on: cost controls, productivity management, volume, payer mix, diversification, and revenue. Agencies must deal with the following changes impacting operations:… Read more ›

Filed Under: Administration, Billing, Marketing, News and Events

Marketing Quality Drives Better Business: Show Your Home Care Agency’s Wares

   by Leigh-ann Heuer
Marketing at its essence is creating a strategy to generate interest in a product or service. In many ways, marketing home care is very different from marketing many other products or services. Most contemporary marketers are crafting messages and creating interactions for products that can fulfill an immediate need for… Read more ›

Filed Under: Marketing

Kinnser Software Celebrates Ten Years of Making Home Health Healthier

   by Chip Schneider
Company with modest beginnings is now the leader in software for home health November 21, 2013 – AUSTIN, TEXAS – The leadership and employees of Kinnser Software, Inc. gathered last night to celebrate the company’s tenth year of providing a robust, easy to use electronic health record to home health… Read more ›

Filed Under: Marketing, News and Events

What Home Health Agencies Need to Know About Accountable Care Organizations

   by JoAnn Vanfleteren
The landscape of healthcare is being reshaped creating confusion for everyone and every aspect. The consolidation of hospitals, Medicare supplement options, Private Fee for Service and the merging of independent practices are impacting how we operate in this dynamic evolution. More than ever, a structured integrated approach to the marketing… Read more ›

Filed Under: Administration, Marketing

Become an Expert: Jumpstart Your Media Relations Strategy

   by Karen Brooks
Home health agencies are adept at a number of things: Caring for patients, training their clinicians, and keeping up with medical trends. What your agency may not be expert at is communicating with the public through the media - and why would you be? Media relations is a tricky business,… Read more ›

Filed Under: Administration, Marketing, Technology

Home Health Referrals, Part 2: Best Practices to Try Right Now

   by Ted Ferris
While each aspect of the Referral Management process varies in size, scope, and importance, the name of the game is to increase your probability of success. So now that we've mentioned things to watch out for, here are just a couple of best practices you can implement right away. Find… Read more ›

Filed Under: Marketing

How Your Home Health Referral Process Could Be Costing You

   by Ted Ferris
Home health agency sales teams work very hard to generate referrals. They travel countless hours, put countless miles on their car, and walk through the doors of countless offices, clinics, hospitals, facilities, and more. They deal with rejection all day long - but they are happy to do it because… Read more ›

Filed Under: Marketing

8 Tips for Maximizing Your Two Minutes in the Doctor’s Office

   by Anne Lemere
The increasingly competitive landscape of the home care industry is driving the need to re-evaluate the strategies through which home health and hospice providers deliver their message to referral sources, patients and community resources. The same old approach just isn't working anymore. As I work with our consulting clients across… Read more ›

Filed Under: Marketing

Make 2012 Your Biggest Year for Growth

   by Mike Ferris
I am having the following conversation with too many people lately, and wanted to make sure I was able to pass on the same recommendations to you. The question is something like, "Mike, with all of the cuts, competition, and uncertainties out there, how should I budget for sales and… Read more ›

Filed Under: Marketing

2 Tips for Determining What’s Most Important to Your Home Health Referral Partners

   by Ted Ferris
At Simione's Square One Boot Camp and on-site Sales Rep Training, we teach the best way to obtain referrals and strengthen your relationships with referral partners is to uncover their needs and find ways to fulfill them (so that you don't lose any accounts to your ever-expanding competition). If they… Read more ›

Filed Under: Marketing

Increasing Revenues Using a Referral Management System (Part 2)

   by Ted Ferris
Over the last three years, Simione Consultants has been working with top home care agencies around the country to improve their intake/referral center processes and train coordinators on how to be more effective, ask the right questions and convert more "info" calls into referrals and admissions. We have accumulated reams… Read more ›

Filed Under: Administration, Marketing

Increasing Revenues Using a Referral Management System (Part 1)

   by Ted Ferris
Over the last three years, Simione Consultants has been working with top home care agencies around the country to improve their intake/referral center processes and train coordinators on how to be more effective, ask the right questions and convert more "info" calls into referrals and admissions. We have accumulated reams… Read more ›

Filed Under: Administration, Marketing

5 Tips for Promoting Your Agency’s Cause Marketing Campaign

   by Merrily Orsini
Cause marketing is an excellent way for your home health agency to gain exposure while making a difference in the community. By simply implementing a cause campaign using social media, you can create a mutually beneficial relationship between your home health agency and a non-profit organization without breaking the bank.… Read more ›

Filed Under: Marketing, Technology

4 Tips for Starting Your Home Health Agency

   by Merrily Orsini
By now, many home care, home health and hospice agencies are actively using Facebook, Twitter, blogs and more to build their company profiles and to drive search engine optimization (SEO) results. As you become more familiar with how you can market via these mediums, think about another great concept that… Read more ›

Filed Under: Marketing, Technology